The Falabella Group is focused on improving the return on operations
and therefore implemented different measures in 2013, with satisfying
results. This was reflected by the growth seen in the gross profit, which
totaled CLP 2,353,199 million, an increase of 16.6% in comparison to
2012. The gross margin also increased, from 34.0% to 35.3%. The
EBITDA totaled CLP 902,281 million, while the EBITDA margin rose
0.6 percentage points, to 13.5%.
During 2013, a strategy of continuous improvement in all of the
Group’s operations was carried on. This entailed redefining certain
processes in each of the businesses. For example, in Tottus Chile,
on-site audits increased in stores. Because of initiatives taken
during the year, Sodimac has been able to reduce processing time
at distribution centers and increment the availability of products in
stores. A program was also implanted to gather customers’ opinions
more efficiently and thus make changes and improvements in line
with their needs and desires. The focus of Falabella Retail in 2013
was on standardizing processes that were identified in 2012 as
unproductive and generating little value. Implementation manuals
were elaborated and workshops were held so that the roll-out was
effective and consistent in all stores.
Improvements to logistics and to stores also continued. Tottus Chile
continued centralizing logistics and the production of fresh products.
In the non-food category, products ready to display from the source
began to be sold, facilitating operation and making products available
everywhere at the same time. Tottus Peru implemented a new system
of warehouse management that generates precise, detailed information,
thus facilitating decision-making and operating more efficiently. The
logistics of dry products were consolidated into one single logistics
center, increasing the levels of efficiency in this operation.
The portfolio risk of the Financial Services division was significantly
reduced during 2013 because of the more restrictive consumer
loan policies established in the second half of the year. Several
efficiency initiatives were devised, aimed at strengthening remote
channels, which helped expand the number of ATMs by 23%.
In Chile, Banco Falabella was awarded the tender to install 150
ATMs in all of the malls of Mall Plaza in the country. The number
of customers receiving their statement by e-mail grew around
70% and the number of clients who are receiving service and
performing transactions remotely is on the rise.
The Real Estate business is strengthening existing locations
by adding more leasable area in the intent of optimizing the
commercial mix to include boutiques, food courts, movie theaters,
games, squares and complementary spaces for education and
health, while earning an additional return on locations which are
considered to be strategic.