Falabella is one of the leading retailers in Latin America. It has
been in business for more than 124 years and has operations in
Chile, Peru, Colombia, Argentina and Brazil, where it operates a
total of 382 stores and 36 shopping centers, and employs more
than 105,000 people in the region. The group conducts its five
main areas of business--Department Stores, Home Improvement,
Supermarkets, Financial Services and Real Estate--in a way that
combines growth, profitability and sustainability.
Its vast record and responsible growth strategy have made the
group the leader in several of its businesses. Falabella is the leading
department store in the four countries where it is present, while
Sodimac is the number one home improvement store in Chile,
Peru and Colombia. The Falabella Group is also the main credit
card issuer in Chile and the leading shopping center operator in
Chile and Peru.
Department Stores operate, on one side, the concept of big stores,
where a wide variety of products for personal and home use are
sold, coming from a range of international, second-generation,
exclusive and private labels. The department stores are divided
in diverse sections, such as apparel and footwear, beauty items,
electronics and household appliances, furniture and decorative
products. On the other side, the concept of specialty stores sell
exclusive and second-generation brands, increasing the variety
of these brand products in comparison to those offered in the
department stores. Falabella.com offers a wide variety of products
in Chile, Argentina, Peru and Colombia, and constitutes an
additional purchasing channel for customers. The development
that has taken this online platform has positioned Falabella as
one of the e-commerce leaders in the countries where it operates.
In Home Improvement, Sodimac has successfully implemented
a strategy of market segmentation based on five different sales
formats and complementary services offered to its customers.
Homecenter Sodimac is oriented towards families looking to improve
their homes and offers a wide variety of products and services to
equip, renovate, remodel or decorate homes. Sodimac Constructor
focuses on professionals, construction workers and contractors who
are looking for construction materials and hardware at the best
prices. Through Imperial, a specialized format for the business of
furniture-makers and the sale of lumber was established. Homy was
developed a few years back and it consolidated in 2012. The aim is
to expand a home design and decoration proposal to new segments
at accessible prices. Dicico is a recent acquisition, made in 2013, that
operates only in Brazil. Its business is focused mainly on floors and
tiles, bathroom and kitchen items, among others.
The Tottus supermarket chain uses two different formats. First,
supermarkets, which sell the traditional categories of foods and
hygiene products. The second format is hypermarkets, which add
basic durable goods, large appliances, apparel, electronics and home
products to the supply available in supermarkets.
The Financial Services groups under its wing the credit card business
CMR Falabella, Banco Falabella, Seguros Falabella, Viajes Falabella and
Móvil Falabella. It has developed a business area that provides finance
solutions to customers and has added value to its supply of products
and services. The financial services business reaches segments which
do not take part traditionally in banking, expanding the possibilities
of access to credit and other products in this industry.
Falabella engages in the Real Estate business through Mall Plaza, the
main operator and administrator of shopping centers in Chile and Peru
(through Aventura Plaza). Mall Plaza has also recently entered Colombia.
Through Open Plaza, it is also developing and administrating smaller
shopping centers in which two or three of the company’s stores are
placed as anchor stores, together with other boutique stores.